BSB tiered debit card range

The situation

Botswana Savings Bank was introducing debit cards across several customer tiers. Every card had to belong clearly to the BSB family. Customers and branch staff also needed to tell the tiers apart quickly: at the counter, in a wallet, at the till.

What we did

We designed the range as one system instead of three separate cards. A shared structure carries the brand across every tier. Colour and a single distinguishing element mark each tier, so the difference reads before anyone looks at the text.

Measured outcomes